MKT 301\u00a0\u00a0\u00a0\u00a0 Marketing Management Principles (4)<\/b><\/p>\n
Topics covered include: marketing’s role in society and the firm, the marketing concept, product planning, consumer behavior, marketing research, channels of distribution, retailing, wholesaling, pricing, promotion, and planning and evaluating marketing strategy.\u00a0 Group discussions, case studies, and spreadsheet software are utilized.<\/p>\n
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MKT 312\u00a0\u00a0\u00a0\u00a0 Marketing Management Problems (4)<\/b><\/p>\n
Analysis of problems encountered by firms in marketing goods and services.\u00a0 Emphasis is placed on the formation of strategies to integrate product planning, pricing, distribution, promotion, and service within the existing legal framework.\u00a0 Prerequisite: MKT 301 or equivalent.<\/p>\n
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MKT 321\u00a0\u00a0\u00a0\u00a0 Advertising Management (4)<\/b><\/p>\n
Issues in the development and management of creative strategies to accomplish marketing objectives in a competitive economy.\u00a0 Includes the role, scope, and organization of advertising, the use of agencies, media investigations and campaigns, personal selling, and legal, regulatory, and ethical constraints.\u00a0 Prerequisite: MKT 301 or equivalent.<\/p>\n
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MKT 378\u00a0\u00a0\u00a0\u00a0 Marketing for Entrepreneurs (4)<\/b><\/p>\n
Focuses on marketing activities required by entrepreneurial ventures, including small businesses, franchises, new ventures, non-profits activities, and internal corporate projects.\u00a0 Emphasis is placed on effectively and creatively marketing the innovative venture.\u00a0 This course focuses on the theoretical and practical aspects of marketing entrepreneurial ideas in written and oral form supported by numerical and qualitative arguments.\u00a0 Prerequisite: ENT 375.<\/p>\n
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MKT 465\u00a0\u00a0\u00a0\u00a0 Consumer Behavior (4)<\/b><\/p>\n
Behavior science theories are examined for practical application\u00a0 in developing marketing strategies: motivation theory, consumer perception, attitude theory, and social referents.\u00a0 Case studies, class discussion, and projects are used to examine consumer behavior.\u00a0 Prerequisites: MKT 301 or equivalent.<\/p>\n
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<\/b>MKT 470\u00a0\u00a0\u00a0\u00a0 Marketing Research (4)<\/b><\/p>\n
Through the use of cases, exercises, and projects, the course reviews the application of research methods to gather marketing information.\u00a0 Applied marketing research studies are examined in steps: plan, design, execution, and interpretation.\u00a0 Prerequisites: MKT 301 and STA 100 or equivalents.<\/p>\n
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MKT 491\u00a0\u00a0\u00a0\u00a0 Independent Study (Variable 1\u20114)<\/b><\/p>\n
Extensive study and research on a particular topic of student interest under the supervision of a faculty member.\u00a0 The student is required to submit a written proposal which includes a description of the project, its duration, educational goals, method of evaluation, and number of credits to be earned. Prerequisites: Matriculated students only, permission of instructor and dean of subject area.<\/p>\n
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MKT 492\u00a0\u00a0\u00a0\u00a0 Marketing Internship (4)<\/b><\/p>\n
Supervised, discipline related experience in a business organization.\u00a0 Emphasis is on application, process, and techniques used by business to sustain business and promote growth.\u00a0 Specific skills and competencies needed to be a successful decision-maker will be targeted.\u00a0 Oversight will be provided by the School internship coordinator and the sponsoring organization.\u00a0 Periodic meetings with the supervisor, mid-semester evaluation, and a final, comprehensive written report are required.\u00a0 Prerequisite:\u00a0 Permission of instructor.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 301\u00a0\u00a0\u00a0\u00a0 Marketing Management Principles (4) Topics covered include: marketing’s role in society and the firm, the marketing concept, product planning, consumer behavior, marketing research, channels of distribution, retailing, wholesaling, pricing, promotion, and planning and evaluating marketing strategy.\u00a0 Group discussions, case studies, and spreadsheet software are utilized. \u00a0 MKT 312\u00a0\u00a0\u00a0\u00a0 Marketing Management Problems (4) Analysis […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":818,"menu_order":144,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-854","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/pages\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":0,"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/pages\/854\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/pages\/818"}],"wp:attachment":[{"href":"https:\/\/webapp.sunypoly.edu\/undergrad-catalog-2014-2015\/wp-json\/wp\/v2\/media?parent=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}